In chapter 9, Goleman shifts from focusing on the individual, and begins to identify the emotional intelligence elements of coworkers in team building and maintenance. Self-awareness and self-management for a group are suggested to be little in difference from the individual in the pursuit of group empathy and mindfulness. The key is to introduce 'collaborative norms'--explicit responsibilities of group members in perpetual practice of positive elements. This is somewhat indicative of operant conditioning with all members of the team reinforcing the others for a cohesion in self-managment.
The benefit of providing EI training to all members of the team speaks to a better group awareness and management, but it is not necessarily essential. Granted, leaders are expected to be the motivating force behind team performance; however, any properly EI trained team member can introduce a social awareness. The success of any EI introduction is dictated by its emotions governed by trust, group identity, and group efficacy. Dissonance within a group can make it difficult to identify with a group's emotional needs. Having a team member being able to identify the underlying issues helps to create self-awareness, thus aiding a leader with identification and action.
Essentially, Goleman tries to relay that there is little difference between an individual and a group in emotional intelligence. Both are prey to emotions and require supportive elements. The key is for a leader to monitor the emotional tone of the group and introduce norms that can be easily practiced to overcome unproductive and dissonant performance.
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